Category Archives: Un-SQL Friday

Un-SQL Friday: Branding

So looks like we have another blog party on our hands, this time courtesy of Jen McCown (Blog | Twitter), one half of the MidnightDBA brand!  This is such a great topic especially coming from a couple who have built up quite a successful brand for themselves in the community and continue to grow it. Check out both their entries (Jen | Sean) on this topic as they both have really interesting views on this stuff.

Branding is a funny thing. It can go one of two ways: you can create a brand that resonates with your target audience, makes you memorable, and any continued associations with your brand and your audience are positive and meaningful. Or you can create a brand very much slanted the other way and any interactions or associations with your brand can bring negative results and damage you personally or professionally.

I’m going to make a quick confession here and tell you that I not only have watched the show “What Not To Wear” on TLC but I thoroughly enjoyed said show. Why confess that? Well on the show the hosts Clinton Kelly and Stacy London often tell their fashion-challenged targets that they need to realize that they’re trying to sell themselves. It’s all about image. This may sound a bit shallow but hear me out folks. You really are the image you project and this includes how you dress, how you act and in the world of blogging and presenting this directly relates to the brand you’re trying to sell: you!

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